IBM deploying Adobe Firefly generative AI tool for marketing, design teams [Video]

Tech giant IBM announced Wednesday that it is deploying Adobe Firefly generative artificial intelligence (AI) tool across its design and marketing teams to boost productivity.

Billy Seabrook, global chief design officer at IBM Consulting, told FOX Business in an interview that the company’s design teams have been working with Firefly since it launched last year and have gradually expanded their use of the tool in the past year in advance of Wednesday’s announcement. 

“We have upwards of 20,000 people enabled on Adobe Creative Cloud, so we’ve been experimenting with Firefly since its inception back in March of last year when it was in beta doing internal experimentation primarily, understanding what the capabilities of the tool are,” Seabrook said. “When it went [general availability], we went through the process of evaluating the tool and ultimately made the decision to deploy it across all of our practitioners in its current state.”

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Seabrook explained that during the initial internal pilot phase, IBM’s design teamsused …