How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content [Video]

AI has made many people’s jobs easier, faster and more productive. Applications like ChatGPT have improved knowledge professionals’ quality of work by a whopping 40%, according to the Harvard Business School and Boston Consulting Group, and a Stanford study found that AI improves frontline workers productivity by 14%.

However, all of this increased speed and productivity has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?

The pros and cons of information access

The 20th century saw the rise of the Internet and access to all of the world’s information. But that access came with a price—called Wikipedia—which forced people who devoted their lives to research and reliable facts to compete with a glorified Internet forum, to which anyone could contribute.

Then social media revolutionized the world by eliminating barriers to communication access. You could post a video that goes viral across continents, but that also means that …