How to Get Your Products on Store Shelves [Video]

Ross MacKay, the innovative co-founder of the plant-based chicken company Daring and founder of the performance beverage brand Cadence, recently gave a live talk to Entrepreneur readers, sharing his expertise and experience in placing products in over 40,000 stores nationwide. Ross’s pioneering vision for Daring led to him raising $125 million from leading investors and celebrities such as D1 Capital, Peter Thiel, and Drake, and with Cadence, he aims to unite his personal passion for fitness with a drink scientifically designed to help athletes and business leaders to thrive.

Over the course of this insightful 30-minute session, he addressed some key questions that many startup founders share, including:

• What are the best strategies to get your brand into multiple mass retail locations?
• Should a new brand pursue retail partnerships, or focus on building an audience first?
• How can a brand choose the right retail partners to approach?
• What are effective ways …