, updated
On the face of it, things only seemed to be going up for Diary Of A CEO millionaire Steven Bartlett.
At 31, he is the youngest ever entrepreneur to join the line-up on Dragons’ Den with a torrent of successful businesses in his wake; Bartlett is the founder of ThirdWeb, Flight Story and Flight Fund, and previously the Social Chain.
Meanwhile, his Diary Of A CEO podcast has featured the likes of former One Direction star Liam Payne, Frank Lampard and Molly Mae Hague and was ranked in the global top 10 on Spotify in 2023.
Now, however, the tide appears to be turning – and not at all in Bartlett’s favour.
Last week, Bartlett’s nutrition adverts with Zoe and Huel were banned by a watchdog for being ‘misleading’. Days later, Bartlett was ruthlessly mocked online after an old video of him engaging in a rap battle resurfaced.