Be strategic, be curious, be iterative – leaders from StackAdapt and Jellyfish advise how to unlock business growth during programmatic advertising’s AI boom.
Capitalizing on the AI opportunity means prioritizing the development of business acumen over tech know-how. And not seeing it as the solution to every problem. Those were the words of advice from Vitaly Pecherskiy, chief executive officer and co-founder at StackAdapt, for advertisers and marketers looking to lean into the benefits of this fast-emerging technology.
Although AI is set to power up 95% of programmatic advertising in Europe by the end of 2024, Pecherskiy warned: “Don’t hammer everything as a nail,” underlining how the industry shouldn’t pick up their AI tool to try and meet all their business needs.
He was speaking at an exclusive event held at The Drum Labs in London alongside StackAdapt’s director of sales Martin Brown and Jellyfish senior programmatic director Tristram Macdonald. As AI solutions increasingly dominate the …
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