How to create sales enablement content to drive conversions [Video]

In this blog, we discuss how sales enablement content ensures that reps have on-hand collateral to answer questions and address concerns throughout the sales process. This type of content also bridges your marketing efforts with those of your sales. While the former relies on content to attract and convert leads to prospects, the latter will offer helpful information at the conversion stage of the sales process.

With an 86% increase in sales wins rates on the cards, aligning marketing and sales is critical for business growth.

The benefits of creating sales enablement content

Great content is customer-centric. It talks directly to an identified audience and addresses and alleviates specific pain points that customers will have during the sales process. Effective sales enablement content does the following:

• It allows sales reps to nurture target demographics with research-based information to troubleshoot any friction points in the sales process.

• Well-researched and insight-rich sales enablement content can create brand authority and position your business as an expert in your …