Despite a slowdown in inflation and economic growth, many Americans still face significant financial pressures, especially when grocery shopping.
Recent data from Purdue University’s Consumer Food Insights report highlights that, even as inflation levels near pre-pandemic figures, many still feel the pinch with grocery prices surging over 21% since early 2021—outpacing general inflation. And 56% of consumers anticipate spending more on groceries in 2024 than in the previous year.
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This stark increase and economic uncertainty have left many consumers questioning how frequently they should visit the grocery store.
Rising grocery costs are not your imagination
Similar to Purdue University’s findings, a recent Drive Research analysis also indicates that grocery shopping has become increasingly financially burdensome.
The report reveals that in 2024, consumers will spend an average of $174 per grocery visit, a significant increase from previous years.
This rise in expenditure, observed among over 1,000 surveyed consumers across the U.S., …