How Ayumi Nakajima Champions Brand Positivity In Pinterest [Video]

How would you describe what you do?

Bringing the most inspiring content to Pinterest.

Embracing the opportunities of a full-funnel strategy vs. optimising for the last click only. 

Consumers today are flooded with content. As a result, understanding the consumer journey from discovery to purchase has become very complex. Optimising for the last click is one piece of the puzzle, but there’s a greater need to understand the consumer journey more holistically. 

On top of all of this, the consumer mindset also differs across social media platforms. You can’t just look at demographics alone since a person may be in a different state of mind depending on the app. You need to understand each platform’s strengths and how that weaves into the consumers’ journey. For example, on Pinterest, people are in a discovery mode where they are looking for ideas to buy, make, or do. It is a platform where brands can reach consumers with high intent, and bring them along …