5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos

Hailey Bieber fans point to several signs her Rhode beauty ‘copies’ husband Justin’s ex Selena Gomez’s makeup line [Video]

Categories
Small Business Funding

HAILEY Bieber has been accused of taking business inspiration from her husband’s ex.

The model has her own skincare and makeup line, Rhode Beauty, but fans think she’s basing her campaigns on another celebrity‘s work.

Hailey Bieber’s fans spotted clues she was emulating Selena Gomez’s beauty brandCredit: tiktok/rhode
Fans claimed that Hailey’s Rhode had similar ads, products, and styling to Selena’s RareCredit: Getty
Fans theorized it would be ‘maddening’ for Selena that Hailey was ‘copying’ herCredit: Getty

Rhode, owned by Hailey, 27, was launched in 2022, while Rare Beauty, owned by Selena Gomez, 31, hit stores in 2020.

Fans have noticed similarities between the two brands and theorized that Hailey was taking a leaf out of Selena’s book.

On Reddit, one fan shared a selection of photos of the competing lines, including oversized makeup photoshoots, similar poses from Hailey and Selena, and similar offices.

“Is Hailey Bieber‘s Rhode Skin …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads