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Greg O’Shea backs Coca-Cola’s 20th annual Designated Driver campaign [Video]

TV presenter and former Olympian Greg O’Shea is the face of Coca-Cola‘s 20th annual Designated Driver campaign, which rewards drivers who ensure friends and family get home safely during the festive season.

More than 350 venues across the island of Ireland will participate in this year’s campaign, offering drivers two free soft drinks from the Coca-Cola range – they simply have to make themselves known to bar staff.

The range includes Coca-Cola, Diet Coke, Coca-Cola Zero Sugar, Fanta, Sprite, Deep RiverRock, and Schweppes. Designated Drivers can download the Coca-Cola App to find out more about Coca-Cola’s participating venues.

Coca-Cola HBC and its brand partner The Coca-Cola Company have partnered with O’Shea to showcase the importance of being the designated driver for friends and family this Christmas.

While traffic-related fatalities have fallen slightly year-on-year from 165 to 149, O’Shea hopes to take the wheel and push the Designated Driver message home to young people across Ireland.

“I’m so proud to be …

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He Said, She Said: How to Manage Online Customer Reviews [Video]

Master the art of managing online customer reviews by addressing feedback, responding effectively, and cultivating a positive online reputation. Your professional brand image depends on it!