Electric Guitar gunning to be a leader in first-party data [Video]

Electric Guitar PLC (AIM:ELEG) this morning made its AIM debut following a successful acquisition and fundraiser that places the former SPAC at the forefront of marketing technology.

It has acquired 3radical, which has developed a sophisticated customer engagement and first-party, or ‘earned’ data platform, in an all-paper deal worth £1.28 million, and it has raised a further £2.2 million including £1.32 million of new cash that will be used to grow the business.

The IPO is a rarity in the current market for small-caps where risk capital is at a premium.

Serial entrepreneur John Regan, Electric Guitar’s CEO, isn’t daunted by the challenge posed both by the capital markets or trickle-down impact on sentiment of global geopolitical uncertainty, rising costs and higher interest rates.

Aspiring unicorn

In fact, in his eyes, this may be the ideal time to bring to life his fifth business.

If the market turns, and there is a growing weight of opinion …