Digitalbox PLC (AIM:DBOX) CEO James Carter tells Proactive’s Stephen Gunnion that 2023 marked the fifth consecutive year of profitability for the company despite facing significant challenges.

Carter said Digitalbox encountered difficulties due to audience loss from key platform changes, particularly by Meta and Facebook, and was impacted by the broader economic downturn affecting the UK and global ad markets. Despite these setbacks, the team addressed key platform issues, enhancing audience engagement for its primary brands, Entertainment Daily and The Tab, in the fourth quarter.

Strategic acquisitions, including TV Guide and a substantial social media following through a deal with Media Chain, have contributed positively, with notable audience growth and content amplification.

The global ad market remained subdued throughout 2023, with Digitalbox observing a flat ad market and a decrease in the programmatic digital market by 10 to 20%. Moving into the first quarter of 2024, the company has seen encouraging performance, although the …

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