Cracking the TikTok code [Video]

From fashion to tech, and beauty to food, retailers and e-commerce companies are turning to TikTok to engage new customers and drive revenues. In the UK, almost 1.5 million businesses use the platform to promote their products and services. 

TikTok isn’t just a space for Gen Z to while away hours staring at videos. It’s a platform where creative content captures the imagination, builds communities – and sells products. Campaign and Performance Marketing World brought TikTok experts together with retail brands to arm them with the right tools to crack the TikTok code.

The mission was simple: share success stories, discuss challenges, and set out tips to nail creative on TikTok. 

Let’s dive in. 

Short-form video is growing by 11% year-on-year, according to a PricewaterhouseCoopers study at the end of 2023, making it one of the fastest-growing media in the UK. And TikTok is central to that. 

“People come to TikTok to be entertained,” says …