‘Competition is good.’ Caliber Coffee Co. on tackling growth and change locally [Video]

DONELSON, Tenn. (WTVF) — The pandemic, inflation, and increasing competition have been tough on the small business model.

They’re so important to communities and the economy, so we’re spotlighting Caliber Coffee Company in Donelson.

We saw on social media a recent post by Caliber about growth and change.

There’s about to be a new option for coffee in Donelson. Tim Hortons is opening just a few doors down where Krystal was on Lebanon Pike.

“You can support both,” said Alaina Schwartz. “They may be able to offer something we can’t and that’s OK.”

Alaina and Keith Schwartz opened their coffeehouse six years ago. Now, the shop is serving upwards of 1,200 people every day.

Not a day goes by that they’re not thankful for their customer base, which they prefer to call their community.

“We have just been supported and embraced by the community in an incredible way,” Alaina said.

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