CANDID Enhances Its Operating System with Strategic Acquisition [Video]

NASHVILLE, Tenn., Dec. 5, 2024 /PRNewswire/ — CANDID, the leading mortgage marketing and sales operating system, announces the acquisition of UnifyCRM. This move strengthens CANDID’s position as the go-to platform for enterprise mortgage organizations, furthering its mission to deliver innovative solutions that streamline operations, drive growth, and enhance client engagement.

Better. Smarter. More Impactful.CANDID is synonymous with innovation, efficiency, and results. With the acquisition of UnifyCRM, CANDID is taking its platform to the next level, enhancing its ability to empower enterprise mortgage teams to operate at peak performance. This integration focuses on making CANDID’s tools even more seamless and impactful, ensuring that users have everything they need to achieve their goals in a single, unified platform.

“CANDID isn’t just improving—it’s evolving to set the new standard for what a mortgage operating system should be,” said Garrett Locklear, Founder and CEO of CANDID. “This acquisition is a testament to our commitment …