Can you do account-based marketing (ABM) through HubSpot? [Video]

In this blog post, We explain everything you need to know about ABM, including the benefits, how to execute an ABM strategy and how HubSpot can help you reach your ABM goals. 

In marketing, a question often asked but never really answered is:

“What is ABM?” 

Well, ABM is account-based marketing – a strategy where you target multiple stakeholders within a single business. It’s a growth-focused approach that looks to create a personal and customised buying experience for hand-picked, high-value accounts. 

In the past, HubSpot lacked the tools to support account-based marketing, but recently things have changed. As of 2020, it now has the tools you need to use account-based marketing to its full potential.

In this article, we will look at ABM in more detail, including what it is, who should use it and the benefits it will provide your business. 

If you would prefer to watch a webinar on ABM, check …