There’s never been more interest in luxury watches than there is right now in 2022.
Maybe it’s got to do with the global ascendancy of hip-hop – rappers love talking about Hublot and Rolex, don’tcha know. Maybe it’s because the economy is in the toilet and people are interested in alternative asset classes. Maybe it’s because Gen Z and millennials are more switched-on to fashion and luxury than previous generations, or because of China’s growing wealth.
Yet at the same time, smartwatches are increasingly becoming the status symbol of choice for many young people and professionals… And, paradoxically, fewer people actually wear watches than ever before, as we all just use our mobile phones to tell the time.
So why care about watches, especially expensive ones? Millionaire entrepreneur and business coach Brad Lea explained during an episode of his podcast, Dropping Bombs, which he shared on social media late last week.