Beware the AI charlatans: 5 questions you should ask potential partners [Video]

Tangent’s Leigh Gammons is here to guide you through the deep dark woods of empty AI promises (and towards that small minority that actually knows what they’re talking about).

I could, I suppose, have written this using AI. Hopefully it’s clear from the weather-beaten undertone, though, that this is all me.

Over the last year, we reached fever pitch around AI. Almost every conversation in the marketing and technology space touched on it. We’ve seen this phenomenon before, with terms like ‘data-driven’, ‘personalization’, ‘omnichannel’, ‘agile’, and the old faithful ‘transformation’.

But as the dust has settled and businesses ramp up their actual (as opposed to hypothetical) AI use, they are struggling to find partners with real delivery credentials.