American Express Opens Small Business Saturday Retail Pop-Up [Video]

American Express will open a consumer experience in New York City that uses technology to show what the future of retail could look like over the next 10 years. Ahead of the financial service firm’s 10th anniversary on Nov. 30, the brand conducted a survey of 1,000 nationally representative U.S. adults and found that 77% of Americans observe the holiday as a national tradition. The campaign to drive more customers to local businesses has grown into an important post-Black Friday event for independent retailers across the country.

The experience and overall campaign also aim to shed light on issues small businesses face today. According to the Shop Small Consumer Impact survey conducted by Morning Consult on behalf of American Express in October, 73% of people feel that empty storefronts are a national issue. Also, 84% say that the …