FCB Chicago took the Grand Prix for its work with Dramamine, while FCB New York received the President’s Award with ‘Lap of Legends’ for Michelob Ultra.
Taking home the top prize, the Grand Prix, is FCB Chicago for its ‘The Last Barf Bag’ campaign for anti-nausea brand Dramamine. The lighthearted, 12-minute mini-documentary looks at the eccentric subculture of air sickness bags, profiling collectors and tracing how use of barf bags has diminished as Dramamine has become more popular.
The recipient of the President’s Award, meanwhile, as chosen by jury head Sam (Fink) Friedman, director of content partnerships at the NFL, is FCB New York with its ‘Lap of Legends’ for AB InBev brand Michelob Ultra.
This tech-forward sporting event put a real-life F1 driver up against avatars of retired drivers from more joyous eras of racing history. Logan Sargeant, a young F1 driver today, raced AR avatars of his original …