Albertsons Jindal Sees Identity As Key To Cross-Channel Consumer Experience Beet.TV [Video]

SAN JUAN, PR — Supermarkets used to trade more in detergent than data – but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales.

As retailers strive to balance online and offline customer engagement, the challenge of creating a seamless omnichannel experience is paramount.

In this video interview with Beet.TV, Piyush Jindal, Director of Product Management at Albertsons Media Collective, sheds light on how digital identity is the cornerstone for a cohesive customer journey, the hurdles retailers face, and the innovative strategies Albertsons is deploying to overcome them.

For retailers like Albertsons, understanding the customer on a granular level is the first step in delivering that much-coveted seamless experience.

“Digital identity allows you to create a holistic portrait of all the customers for each customer by analyzing the user behavior, the preference, the trend in a privacy-conscious way,” Jindal explains.

He says …