AGCO Launches PTx, a Precision Ag Portfolio to Accelerate Technology Transformation [Video]

New leading brand combines precision technologies of Precision Planting and PTx Trimble

DULUTH, Ga., April 8, 2024 /PRNewswire/ — AGCO Corporation (NYSE: AGCO), a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology, today announced the launch of PTx, a new brand representing its precision ag portfolio. PTx combines precision ag technologies from the cornerstones of AGCO’s tech stack: Precision Planting and its newest joint venture (JV), PTx Trimble.

The strategic alignment of these brands will facilitate the rapid growth of AGCO’s technology transformation and will support the future development and distribution of next-generation ag technologies for farmers and original equipment manufacturers (OEMs).

PTx will serve farmers around the world through three go-to-market approaches. Specialized precision ag dealers will help farmers retrofit almost any make or vintage of equipment they already own with the latest technologies. PTx will also expand its relationships with more than 100 OEM partners …