Overview:
Affiliated Media is an independent agency based in Portland, OR. Helping with everything from ad creation to media buying, Affiliated Media supports a roster of 50+ local and national clients spanning categories such as HVAC, QSR, home improvement, and automotive. By working with Effectv as its largest media partner, Affiliated Media has been able to grow its clients’ businesses substantially.
The agency recently enlisted us to help boost business for two particular clients, Burgerville and Consolidated Community Credit Union (CCCU).
Strategy:
Affiliated Media relies on Effectv for our ability to run audience-targeted, multiscreen campaigns utilizing Comcast’s aggregated first-party, deterministic data insights.
For Burgerville, Affiliated Media partnered with us to build out numerous custom audience segments over several years and target them with relevant messaging.
For CCCU, Effectv started with research. We found that one in four consumers prefer credit cards from local banks or credit unions, meaning credit unions have a …