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Adriana’s Agency helping Spanish speakers with insurance [Video]

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Small Business Lifestyle

Adriana Soto runs Adriana’s Agency, the first Latina-run insurance agency in the area.

DES MOINES, Iowa — Central Iowa is more than 1,100 miles away from Juarez, Mexico, the hometown of entrepreneur Adriana Soto.

But Soto has a love for Iowa that overcomes separation from her hometown.

“I’m proud that I came from an immigrant family,” Soto told Local 5. 

About 30 years ago, Soto’s family moved to the Midwest working for a packing company. They thought they’d only stay in Iowa for six months, but life had different plans.

At the time, the Hispanic community was small.

“My parents didn’t speak English so they didn’t know where to go, so I was always helping them,” Soto said.

Soto had her first baby at 17 years old. At 19, she started studying insurance, with the goal of providing insurance to Spanish-speaking Iowans. At first, it was hard to get investors. 

“They didn’t want to give me a contract,” Soto recalls. …

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