This holiday season, BMO answers the age-old question: Whats inside the box? [Video]

We shake them, we weigh them, and until we unwrap them, we wonder what’s inside. It’s the wonder and curiosity of a wrapped gift that BMO is tapping into with its latest holiday hack in support of underrepresented businesses.

In an easy-to-use AR experience, BMO welcomes holiday shoppers to unwrap every gift they see at home, in offices, in malls, in movies, and commercials. Every gift unwrapped reveals products from underrepresented businesses—each a great gift idea for someone on your list. With every unwrapped gift, shoppers will discover a new business and gift idea and a promo code up to fifteen dollars in value, courtesy of BMO, to buy the gift from their online store. Try it for yourself at BMOUnwrapTheGood.com.

“Until it’s opened, a wrapped gift has the potential to be from anywhere,” explains FCB Canada’s Associate Creative Director, Caleb McMullen. “This campaign seizes on that potential, suggesting that any wrapped gift could, …