Empowering Filipinos with Financial Solutions adobo Magazine [Video]

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MANILA, PHILIPPINES — Two decades ago, GCash was born, paving the way for a new chapter of financial services in the Philippines. What began as a simple money-sending tool has evolved into the country’s leading finance super app, empowering millions of Filipinos to achieve their dreams and aspirations.

At GCash’s anniversary celebration last September 30, 2024, Chief Marketing Officer Neil Trinidad reminisced about the company’s humble beginnings in 2004 as a simple text-based money transfer service. The company’s unwavering dedication to financial inclusion and innovative spirit propelled it to become a leading digital wallet in the Philippines. Today, this commitment has culminated in a comprehensive financial app that serves over 94 million users.

During the pandemic, when physical contact was minimized, many Filipinos …