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Small Business Marketing

Denver influencer hasnt been disclosing videos are paid content

The Denver Foodie, who is accused of taking money from small businesses and not posting videos, may be violating federal rules by not disclosing paid content.

DENVER — As restaurants come forward with allegations of broken promises against The Denver Foodie, 9NEWS viewers are pointing out the influencer has not been marking his videos as branded content, which appear to violate social media and Federal Trade Commission rules. 

On Tuesday, 9NEWS reported on several businesses who say they paid Jonathan Davis, of The Denver Foodie, hundreds of dollars to be promoted on his social media pages. However, he either failed to show up to shoot videos or failed to post them. 

A review of The Denver Foodie pages shows Davis is not marking his videos as branded content when he does post videos of restaurants.  

Social media policies, like on Instagram, and regulations outlined by the Federal Trade Commission(FTC) say influencers must disclose on their …

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