3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

The death of the post-work pint? Bosses are urged to replace evening drinks with daytime socials – as sober Gen-Z staff show off their alternative breakfast clubs on TikTok [Video]

Categories
Small Business Lifestyle

The traditional post-work pint may be a thing of the past as bosses are being urged to replace evening drinks with daytime socials to appease the rise in sober Generation-Z staff.

A recent report found that after-work drinks are dying out, as more people work from home and younger staff prefer not to drink – with 21 per cent of under-25s saying they avoided booze completely last year, up from 14 per cent in 2017.

This has led the Work Foundation, a think tank at Lancaster University, to draw up a series of recommendations with the International Alliance for Responsible Drinking to create an ‘inclusive and healthy workplace cultures’ for all staff.

It suggested daytime events, such as group breakfasts or away days, were a more inclusive and reflective of ‘changing social norms’.

These alternative work social activities have become increasingly popular within the Gen-Z workforce, as a growing number …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
12 Steps to Create Videos