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Amazon CEO Andy Jassy: This Is How You Earn Employees’ Trust [Video]

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Entrepreneur Tips

Amazon CEO Andy Jassy recently spoke in a company video about the successful principles of good leaders.

Jassy said that one important principle is earning trust from your employees — but not in the way that people might think.

Related: 5 Things To Know About Amazon’s New Boss Andy Jassy

“They sometimes confuse it with being nice to one another or having social cohesion or not challenging each other in meetings. That’s not what we mean,” Jassy said. “What we mean is being honest, authentic, straightforward, listening intently but challenging respectfully if you disagree, and then delivering what you said you would.

Jassy added that, if you want to earn trust, you have to deliver news to employees, good or bad.

“If you say you’ve got something, deliver it,” he said. “If you own something and it’s not going well, be self-critical, and fix it.”

Earning trust is one of Amazon’s 16 leadership principles

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