How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
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Leaders admit a lack of governance framework; only 10% feel prepared for regulatory compliance

LAS VEGAS, April 18, 2024 /PRNewswire/ — SAS Innovate — A recent study shows US organizations are enthusiastic about generative AI’s potential for increasing their business and people productivity. But beneath surging enthusiasm, leaders see understanding gaps, a lack of strategic planning and the talent famine as obstacles to realizing and measuring the technology’s full value.

SAS research reveals 93% of U.S. businesses lack a comprehensive governance framework for GenAI.

The study, conducted earlier this year by Coleman Parkes Research Ltd. and sponsored by SAS, surveyed 300 US GenAI strategy or data analytics decision makers to pulse check major areas of investment and the hurdles organizations are facing. Coleman Parkes also surveyed leaders outside the US for this study. Those global results will be available later in 2024. Learn more in this US Executive Summary, Generative AI Challenges and Potential Unveiled: …

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