3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads [Video]

Facebook is an undeniably powerful platform for advertisers.

In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2024, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI.

But getting started on Facebook advertising can be intimidating — particularly with a limited budget. You don’t want to waste all your ad spend before identifying a strong, effective, long-term advertising strategy.

I sat down with Tarcisio Ribeiro, Meta’s Director of Ads, to discuss his three tips for getting the most out of your Facebook ad strategy. Let’s dive in.

Tips for Creating Powerful Facebook Ads, According to Meta’s Director of Ads

1. Keep it simple.

When you first start with Facebook ads, you might feel overwhelmed by the many available options. For instance, you can create a boosted ad, a video ad, a poll ad, or a carousel ad (to name a few).

Ribeiro advises against …