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10 Steps to a Lean Launch [Video]

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Marketing for Entrepreneurs

Introduction

Congratulations!

You’re launching a new idea, and you’re looking to make it successful as soon as possible. An exciting journey awaits and if you’re like most entrepreneurs, you’re working day and night to see it through.

Along this journey, there are peaks and valleys, as well as dangerous cliffs and divides, that must be navigated properly to reach the summit. Sadly, only a small percentage of companies survive this journey. Most come to a gap, and without the skillset to build a bridge, they simply leap for it. They take their best shot and hope for the best.

Some make it! But, most aren’t so lucky.This cycle of epic failure is what started the lean startup movement. Entrepreneurs like Steve Blank, Eric Ries, Ash Maurya, and others, were having nightmares about their experiences. They decided there had to be a better way, one that involved less risk.

The idea was to focus …

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