Posen, for his part, saw himself in Gap’s plight. “I love sleeping beauties,” he says, adding, “America loves heralding and shooting down. And I’ve definitely been a dove, a pigeon, a unicorn, and a dragon. So for me it’s like, What an opportunity!”
Back in 2019, after Posen’s company closed, he found himself in a professional abyss. He wondered how he would support himself. Posen went to Los Angeles, flirting with the idea of working in Hollywood. He tried Paris, where he interviewed for jobs at French houses. Eventually, he returned to New York, supporting himself with private commissions including bridal dresses, a piece for Drake’s 2023 tour, and costumes for Ryan Murphy’s Feud: Capote vs. The Swans. He and Dickson connected in the fall of 2023. Dickson was previously the president of Mattel, where he shepherded the Barbieblockbuster. “I’ve been a Willy Wonka at Mattel,” Posen recalls Dickson saying, “and I need to find my Willy for …