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Wizards are welcome at Harry Potter-themed shop [Video]

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Small Business Ideas

Step inside the longtime Boston store that loves a fairytale

CONCEPT ON ITS HEAD. THANKS FOR COMING. YOU GUYS. THANK YOU. YEP. YOU TOO. RIGHT NOW IT’S BEEN GOOD. WHEN MICHAEL CIRILITO SIGNED A LEASE FOR HIS STORE ON NEWBURY STREET, HE HAD NO IDEA WHAT KIND OF BUSINESS HE WANTED TO OPEN. PEOPLE THOUGHT I WAS BONKERS AT THE BEGINNING. WHAT’S HE DOING? HE’S SITTING IN THIS EMPTY SPACE. HE’S PAYING RENT. HE’S PLAYING HIS GUITAR, AND HE’S TELLING PEOPLE HE’S LISTENING TO THE SPACE. MONTH AFTER MONTH PASSED BY UNTIL HE NOTICED AN OLD GAS LAMP FIXTURE IN THE CEILING. WHEN I SAW IT, I SAID, THAT’S I WAS UP ON A LADDER. I ALMOST FELL OFF THE LADDER. I SAID, THIS IS THIS IS WHAT THE SHOP IS ABOUT. IT’S AN INVESTIGATION OF WHAT IT MEANS TO HOPE. IT’S RIGHT HERE. VISION IN HAND. STILETTO SOON OPENED …

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