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The Implications of AI in Digital Marketing
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With big goals and gambles, Paris aims to reset the Olympics with audacious Games and a wow opening [Video]

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Paris has long been a city of dreamers: Just look at the Eiffel Tower, for decades the world’s loftiest structure. Audacity also underpins the French capital’s plans for its first Olympic Games in a century, which open Friday with an opening ceremony for the ages.The most sprawling and elaborate Olympic opening ever — a gala spectacular Friday evening on the River Seine that even French President Emmanuel Macron says initially felt like “a crazy and not very serious idea” — kicks off 16 days of competition that promise to be ground-breaking, with nearly every corner of the city hosting some aspect of competition.After two toned-down, pandemic-hampered Olympics, expect a bold celebration. The heady marriage of sports and France’s world-renowned capital of fashion, gastronomy and culture could also help secure the Olympics’ longer-term future.Olympic organizers were struggling to find suitable host cities for their flagship Summer Games when they settled on …

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