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Why you can’t rely on word of mouth [Video]

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Small Business Funding

In this Vlog, Grant explains that whilst people still talk face to face and on the telephone, today the nature of word of mouth has changed and business can’t ignore it.

Word of mouth ain’t what it used to be.

Years ago, many businesses would rely on word of mouth and not do any proactive comms. But if you think about it, most word of mouth would happen over a telephone or face to face. I don’t recall many people writing letters or asking their colleagues for recommendations.

Of course people still talk face to face and on the telephone, but today the nature of word of mouth has changed. So much of what we share has gone online and of course, therefore, that’s true of word of mouth. They’ll look at likes, reviews, testimonials and who’s in contact with whom, in order to decide which companies they want to approach – often without asking a single person.

Of …

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