When, why, and how to invest in your brand [Video]

In its first year or so, your company might have a name, a minimum viable product, some funding prospects, and a lot of people asking about your brand, or your company’s identity and point of view. In these early stages, with limited resources, brand might seem like a low priority. Experts from Kingston Marketing Group, a woman-owned integrative marketing agency for entrepreneurial endeavors, talk about why you should define your brand identity, build product and brand in tandem, and when and how much to invest for success.