Leveled Up Buffalo in East Aurora specializes in Bills apparel.
BUFFALO, N.Y. — The Buffalo Bills are set to face off in the AFC Championship in a few hours. Ahead of the big game, local businesses are experiencing a surge in excitement and sales.
“It’s been absolutely crazy here,” said Lindsey Vega, owner of Leveled Up Buffalo in East Aurora. “We actually have a larger audience online than we do in store. So the store has been crazy, but online has been even crazier.”
The store has seen a influx of customers eager to snag the last-minute Bills-themed gear.
“I’m coming out to just get last minute things, everyone is having a bills party tomorrow and I wanted something different,” said Elizabeth Osucha, a shopper at the store.
The store has even garnered attention from some of the team’s biggest supporters, including Josh Allen’s fiancée, Hailee Steinfeld, and other Buffalo Bills’ WAGs.
“Alex Knox’s wife was …