What Makes Irish Basketball? – Sport for Business [Video]

AIG has formally launched its ‘Club and Community’ partnership with Basketball Ireland through an imaginative ‘What makes Irish basketball?’ video, narrated by legendary basketball commentator Timmy McCarthy.

With over 250 clubs across Ireland, the Club and Community partnership will see AIG support grassroots basketball, helping it expand in local communities, or as McCarthy would say from uptown to downtown.

“We’re delighted to play our part in the continued growth of basketball through this partnership,” said John Gillick, Head of Consumer Marketing and Sponsorship for AIG Ireland.

“This video illustrates the passion for basketball that permeates in every corner of Ireland. Timmy McCarthy has brought us so many magical moments during the Olympics and Paralympics and he really brings the sport to life and he was a natural fit for this video.”

AIG is Basketball Ireland’s official insurance partner, there to support members with their insurance needs. They are also the …