Elizabeth Adams is the co-founder behind Ello, an app that helps children learn to read by acting as a personal tutor.
VIRGINIA, USA — At WUSA9, it’s our mission to inform, inspire and make a positive impact on our community with our reporting. One local entrepreneur and psychologist is doing just that by helping kids read.
Elizabeth Adams is the co-founder behind Ello, an app designed to help children read. She began working on the idea before the pandemic lockdowns hit in January 2020. Adams was 40, pregnant and living in Virginia — an unlikely background for someone competing with San Francisco’s startup crowd. It was a tough experience, and some questioned if she was out of place.
But Adams and her co-founders had a clear goal: to help kids read in a way that hadn’t been done before. The app uses speech recognition technology that isn’t web-based, making it a proprietary tool that also prioritizes …