An East Tennessee small business has been successful on TikTok. Now, with the ban looming, the owner is worried about her business’s future.
The app has millions of users, and many make a living off of their content or through the TikTok shop.
Jennifer Bianchi lives in East Tennessee and runs a small business called “This Ole Thing.” She started selling clothing, tumblers and more during the pandemic. Then, she decided to start posting her items on TikTok.
“It just became an outlet as a stay-at-home mom. I never anticipated it blowing up. Now, I am our family’s sole income with the help of my husband, so it’s changed our lives,” Bianchi said.
She said the app helped her reach customers she never would have had access to. Her account has over 100,000 followers and several viral videos. She spends every week packaging and shipping out hundreds of orders.
“Alone …