Tractor Supply is ending DEI and climate efforts after conservative backlash online [Video]

NEW YORK – Tractor Supply is ending an array of corporate diversity and climate efforts, a move coming after weeks of online conservative backlash against the rural retailer.

Tractor Supply said it would be eliminating all of its diversity, equity and inclusion roles while retiring current DEI goals. It did not elaborate on what was entailed in eliminating DEI roles.

The company added that it would “stop sponsoring nonbusiness activities” such as Pride festivals or voting campaigns — and no longer submit data to the Human Rights Campaign, the largest advocacy group for LGBTQ+ rights in the U.S.

The Brentwood, Tennessee-based retailer, which sells products ranging from farming equipment to pet supplies, also said in a statement Thursday that it would withdraw from its carbon emission goals to instead “focus on our land and water conservation efforts.”

These changes mark a stunning shift in policy and messaging from Tractor Supply, which once …