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TikTok US ban: Creators brace for impact [Video]

TikTok creators and users are facing the reality that the popular short-video app will likely be banned in the United States.A law that would effectively shut down TikTok nationwide may take effect Sunday if its China-based parent company, ByteDance, does not sell off the app and if the Supreme Court does not block the law.TikTok, which has 170 million monthly users in the United States, has faced competition from other apps trying to replicate its short-form video features. But TikTok stood out as a leader in quick entertainment and as a medium for creators to build a business or advertise for brands.Many of its content creators have begun to say their goodbyes and discuss their future plans.One creator, who uses the name Neiltheceo, said, “TikTok is leaving the United States on the 19th of this month. I’m not going to Instagram… I don’t like Instagram, I’m not going there. I …

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