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Tiger Woods starts new year without Nike deal [Video]

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Small Business Lifestyle

LOS ANGELES –

Tiger Woods and Sunday red is no longer just a shirt. It’s a brand.

Woods is starting a new year with a new look, announcing Monday evening an extended partnership with TaylorMade Golf to launch a lifestyle brand that will be called Sun Day Red.

The change came about by Woods and Nike ending a 27-year relationship, which dated to when Woods turned pro in August 1996 with his “Hello, World” campaign.

Nike ended its equipment business (golf clubs and golf balls) in 2016. Woods previously had a deal with TaylorMade for clubs and with Bridgestone for the golf ball. Now he’s all in with TaylorMade on an apparel and footwear line.

The company said the creation of “Sun Day Red” incorporates his 15 major championships into the logo of a tiger stretched across the three words.

“I have learned so much over the years and have a lifetime of …

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