Hundreds of thousands of fans who waited in online queues for hours over the weekend were shocked to find ticket prices had skyrocketed by the time they were finally given access to buy them, due to ‘dynamic pricing’.
Matt Drew, who oversees business development at Viagogo, said ticket sales on Saturday “descended into chaos”.
Speaking to Sky’s Daily podcast, he said: “It’s clearly broken, and bands and consumers are the ones that are losing out.
A section of Ticketmaster’s purchase policy explaining ‘dynamic pricing’
Yui Mok/PA Wire
“Asking fans in the first place to buy tickets so far in advance, you’re putting fans in massive queues, which are pre-queues to other queues, having them be kicked out of …