Through M&A, MNTN Scales Into Creative As A Subscription Beet.TV [Video]

SAN JUAN, PR — With tools in their hands to build, buy and target ads, a new generation of TV advertiser is embracing the connected TV (CTV) screen.

By and large, the flexibility and power they are discovering from the channel is beckoning smaller companies than were traditionally platformed by linear TV.

In this video interview with Beet.TV, Lauren Benedict, SVP, Enterprise Sales, MNTN, talks about how her company is bolting-on even more features and services for them.

First founded in 2009 in Culver City, California, MNTN (pronounced “mountain”) provides self-serve advertising software for direct marketers, agencies and brands.

Benedict joined from Hulu. “When I first joined the organization, we really were focused on working with small- (and) medium-sized businesses – think of those sort of first-time CTV buyers, if you will,” she says.

“We’ve really democratized the ability for these advertisers to get into the connected TV system. About …