Winning The Drum Awards for B2B Gold in the Animation category is a campaign for the Capital Group by Rizzello Creative. Here is the award-winning case study.
When Capital Group launched its new Multi-Sector Income Fund, it needed an idea that could turn a highly technical product proposition into an impactful 360-degree campaign. This high-profile international launch had to raise awareness of Capital Group’s fixed-income capability, galvanize its sales force and support an exclusive distribution partnership with the world’s largest wealth manager, UBS.
Our challenge was to drive understanding of both the Multi-Sector Income (MSI) fund and Capital Group’s wider fixed income capability in a way that would cut through and be remembered. The structure of the MSI fund is what makes it uniquely compelling – but explaining this structure in a simple way is no mean feat. Particularly if you’re trying to avoid the minefield of clichés and sporting …