This futuristic flying vehicle landed the Capital Group 200m in investment [Video]
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Small Business Ideas

This futuristic flying vehicle landed the Capital Group 200m in investment [Video]

Winning The Drum Awards for B2B Gold in the Animation category is a campaign for the Capital Group by Rizzello Creative. Here is the award-winning case study.

When Capital Group launched its new Multi-Sector Income Fund, it needed an idea that could turn a highly technical product proposition into an impactful 360-degree campaign. This high-profile international launch had to raise awareness of Capital Group’s fixed-income capability, galvanize its sales force and support an exclusive distribution partnership with the world’s largest wealth manager, UBS.

Our challenge was to drive understanding of both the Multi-Sector Income (MSI) fund and Capital Group’s wider fixed income capability in a way that would cut through and be remembered. The structure of the MSI fund is what makes it uniquely compelling – but explaining this structure in a simple way is no mean feat. Particularly if you’re trying to avoid the minefield of clichés and sporting …

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Likelihood of Trump abuse draws opponents to bill that would facilitate shutting down non-profits [Video]
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Likelihood of Trump abuse draws opponents to bill that would facilitate shutting down non-profits [Video]

Rachel Maddow reports on the return of a bill that would make it possible to punish a non-profit organization by labeling them as being in support of terrorism. While many lawmakers were ok with the idea initially, the return of Donald Trump to the White House is causing second thoughts about how the law could be abused by someone looking to eliminate opposition to their power.