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ThinkNewBrands and Australian Marketing Institute partnered to host its Marketing Perspectives session at News Corp Australia HQ on Thursday.
Over 60 marketers attended the session, covering various key topics, including the evolution of consumer beliefs, macro-environmental challenges such as cost of living, inflation and technology advances, practical insights for business growth and how businesses can connect with culturally and linguistically diverse communities.
Vanessa Lyons, CEO of ThinkNewsBrands, moderated the discussion between Amanda Gordon, AM, former president of the Australian Psychological Society, Kerry Warren, editor at news.com.au, and Kathryn Illy, general manager of consumer marketing at Destination NSW.
Vanessa Lyons
Lyons asked the panellists about the consumer shift in seeking hard news stories to have more information to feel in control of an uncertain situation.
Warren concurred and said: “But there’s also a lot that you can do about that. We’ve started making sure that every story …
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