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The Stanley craze begs the question: Why do we love our special little cups so much? [Video]

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Small Business Marketing

Everyone has seen the videos of people — presumably normal, functional members of society — inciting desperate mosh pits in Target or acting up in Starbucks over limited edition Stanley 1913 cups.On social media, Stanley collectors show off shelves of their rainbow-hued, stainless steel treasures or gush over stickers and silicone doohickies to accessorize their favorite cups. Even those fortunate enough to avoid the hype have likely seen enough of these jumbo hydration totems in the wild to grasp the cultural moment that is afoot.The Stanley 1913 brand has been around for more than a century, but in recent years the company has expanded its signature line of humble green workaday drinkware into a limitless array of colors, designs and collaborations that are so popular they incite near-violence.It’s no secret that good marketing — largely to women, through social media — has been behind the cups’ recent surge in popularity. …

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